Digital Marketing Strategy for YK Wadewale

Background

YK Wadewale, a renowned fast-food chain in Pune, India, known for its savoury snacks and local cuisine, sought to enhance its digital presence and reach a wider audience. The goal was to increase brand awareness, drive traffic to their outlets, and boost online orders.

Challenge

Despite having a loyal customer base, YK Wadewale faced stiff competition from local and international fast-food chains. They needed to differentiate themselves and connect with a younger, tech-savvy demographic.

Solution

A comprehensive digital marketing strategy was implemented, focusing on the following key areas by BrandPerl (Digital arm of Montek Tech Services Pvt Ltd)

• Website Redesign: The YK Wadewale website was overhauled for a more user-friendly experience, optimized for mobile devices, and integrated with an online ordering system.

• Search Engine Optimization (SEO): To improve organic search visibility, SEO best practices were applied, including keyword optimization, quality content creation, and local SEO tactics.

• Social Media Marketing: Engaging content was created for platforms like Instagram and Facebook, showcasing their menu items and leveraging user-generated content through hashtags and contests.

• Pay-Per-Click (PPC) Advertising: Targeted PPC campaigns were launched on Google Ads and social media to attract customers looking for local fast-food options.

• Email Marketing: A regular newsletter featuring promotions, new menu items, and exclusive deals was sent to subscribers to encourage repeat visits.

• Influencer Partnerships: Collaborations with local food bloggers and influencers were established to reach a broader audience and build trust through authentic content.

Results

After six months, YK Wadewale experienced significant improvements:

• Website Traffic: A 70% increase in organic traffic was observed, with a 50% increase in online orders.

• Social Media Engagement: Social media following grew by 120%, with a 300% increase in engagement rates.

• Customer Retention: Email marketing efforts resulted in a 40% increase in repeat customer visits.

• Brand Awareness: Influencer partnerships led to a 60% increase in brand mentions across digital platforms.

 Franchise increase from ZERO to 15 in Pune, Maharashtra

Conclusion

The BrandPerl digital marketing initiatives for YK Wadewale proved to be highly successful, resulting in increased brand visibility, customer engagement, and sales. The case study demonstrates the power of a well-rounded digital marketing strategy in the competitive food industry.